Create go-to-market plans, collaborating closely with product team, affiliate colleges and PR agencies to determine effective launch strategy, including rollout sequencing, creative asset development, and communication goals to best drive awareness, engagement, and adoption.
Build partnerships with colleges to integrate them onto product backend to allow smooth onboarding of their students in our app.
Create compelling stories around StuCred offerings and educate potential student users about benefits.
Engage with student influencers in meaningful debates surrounding the various problems our app solves.
Create messaging that fits the audience mindset/needs and maximizes the strengths of each channel or communication experience (e.g. on-campus advertising, in-product messaging etc.)
Develop core product positioning considering value proposition, target audience, competitive landscape, and other factors.
Excellent English language writing skills.
Ability to fluently converse in Hindi.
Experience in marketing for a very successful digital product.
Experience or Knowledge in Website Analytics and Conversion Rate Optimization tools are preferred.
Experience working with educational institutions and students is preferred.
Kreon Finnancial that started as a conventional lending company in 1995 is on the verge to complete its metamorphosis into a state-of-the-art fintech company.
Kreon Finnancial is dedicated to creating an open credit and financial services platform through technology innovations by
providing consumers and small businesses with convenient inclusive financial services. This philosophy originated from 20+ years of practice since the establishment of our financial services business, as well as in realizing the realities of inclusive financial services in India.
Kreon Finnancial leverages cutting-edge technologies to engineer lending products as the basis for providing Internet financial services to the public. With the help of cloud computing, rapid user verification, facial recognition and big data analytics, users can enjoy seamless access to Kreon’s financial services. Kreon’s new brand identity, the crown depicts this very core concept, an infinite network.