Digital Marketing Executive
Experience: 1-2 Years
CTC: 1-3 LPA
We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.
In this role, you should be well-versed in the principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.
Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).
1. Participate in forming effective paid search strategies.
2. Launch and optimize various PPC campaigns.
3. Oversee accounts on search platforms (e.g. Google AdWords, Bing).
4. Be involved in keyword selection and audience targeting.
5. Monitor budget and adjust bids to gain better ROI.
6. Track KPIs to assess performance and pinpoint issues.
7. Produce reports for management (e.g. dashboards).
8. Write attractive and concise copy for adverts.
9. Suggest and develop new campaigns across multiple channels.
- Proven experience as a PPC Manager or Digital Marketing Specialist.
- Knowledge of SEO and digital marketing concepts.
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc).
- Provide best practices recommendations and consulting to clients.
Talent4assure is a leading and globally accepted Assessment & IT Solutions provider and currently at the forefront of offshore software development to serve the people across the world. We spread our wings in the business of content management, skills Assessment, Education consulting, Web & Desktop Application Development as well as mobile Application Development, Business Support Services, etc. across India.